Zumiez is a nationally recognized skate shop which sells apparel, skateboards, accessories, and more. skateboarding is a very tight-knit community and even has its own holiday – Go Skate Day. the purpose of This rebrand is to bring more attention to this holiday and to get more people out in the skateparks. The bright colors and bold icons tie together to fit the true personality and rooted values of skating, which are to stand out and be yourself. This was achieved by using Illustrator, Photoshop, and Lightroom. Photography and mockups done by me.